Movies/TV

Meal replacement startup CTRL has announced a nationwide retail deal with The Vitamin Shoppe, establishing a presence in over 750 locations. The deal will bring CTRL’s meal replacement shakes, which have been marketed mainly towards the esports and streaming community, to a broader audience across the United States. Credit: CTRL RELATED: FaZe Clan shakes things
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Russian esports organisation Virtus.pro has announced the renewal of its partnership with gaming peripherals company HyperX. The renewed deal will see HyperX continue to collaborate with the organisation, alongside having its logo appear on the chest of Virtus.pro’s player jerseys. Credit: Virtus.pro RELATED: Virtus.pro adds HyperX to roster of partners Financial details and the duration of the
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Social media analytics firm Zoomph has announced a strategic partnership with North American esports organisation Immortals Gaming Club.As a result of the partnership, IGC will be able to analyse engagements for all of the organisation’s social media posts across every team. This includes Brazilian organisation MIBR, Overwatch League franchise Los Angeles Valiant, and its Immortals
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Streamer and esports event Twitch Rivals Europe has named its first sponsor, with snack brand Doritos announced as an official marketing partner. As a result of the partnership, Doritos will launch the Doritos Disruptor Series EMEA, an event that sees Twitch creators host a number of local market tournaments with selected groups of aspiring streamers.
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North American lifestyle brand Oakley has announced the signing of professional Call of Duty player Seth ‘Scump’ Abner as its first esports athlete. Scump joins the likes of NFL players Patrick Mahomes and Lamar Jackson as a member of Oakley’s ever-expanding roster. Credit: Oakley RELATED: MotoGP eSport Championship partners with Oakley The deal will see Oakley become the exclusive eyewear
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Gaming agency Fantasyexpo has revealed its format for Western Europe’s BLAST Premier Spring Showdown qualifying tournament, the Fantasyexpo Cup. As an official partner of the BLAST Premier’s CS:GO league, the agency will hold qualifiers for countries across Western Europe, including Poland, Germany, Great Britain, France, Italy, Austria, Switzerland and Liechtenstein. Fantasyexpo Cup tournament format. Credit:
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North American League of Legends competition the League Championship Series (LCS) has entered into a partnership with Blood Centers of America (BCA). The deal will see both parties collaborate on a campaign that encourages League of Legends fans who have recovered from COVID-19 to donate convalescent plasma (CCP). Photo credit: BCA / LCS RELATED: LCS
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North American esports organisation Complexity Gaming has announced a partnership with Dairy MAX, a regional dairy council in America. The multifaceted partnership names Dairy MAX as the official nutrition partner of Complexity, with both entities collaborating on educational activations to showcase the importance of building healthy habits, alongside promoting overall well-being. Credit: Complexity Gaming RELATED:
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Global payment technology company Nuvei (TSX: NVEI and NVEI.U) is clear on its ultimate goal: to provide the best payment experience to fans, merchants, teams and publishers. On its way to achieving this, the firm chooses its partners carefully, prioritising shared goals and beliefs. Recently, Nuvei announced a partnership with esports-focused entertainment and technology company ESE
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Repeat.gg has revamped its esports tournament platform to assist brands in launching marketing campaigns. The new ‘all-in-one’ platform offers automated esports campaigns and a dashboard that provides marketing analytics and performance, return on investment (ROI) calculations, and tools to reach Repeat’s users. Photo credit: Repeat.gg RELATED: Gravity Road launches esports and gaming marketing practice Some of the
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Brazilian organisation Imperial Esports has announced electric motorcycle manufacturer Voltz Motors as its latest sponsor. Credit: Voltz and Imperial Esports RELATED: Fluxo Esports partners with Razer Gold and TNT for LBFF season Financial details or the duration of Imperial Esports’ new partnership have not been disclosed. However, fans can now use a promotional coupon to win
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Entertainment and holding company Subnation Media has joined forces with Green Bay Packers wide receiver Marquez Valdes-Scantling to launch Trench Made Gaming (TMG), a new esports team. According to the release, TMG is expected to field rosters across multiple titles, with Subnation spearheading its strategy, brand partnerships, merchandising and content programming. Photo credit: Subnation Media RELATED: The state
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As esports continues to develop and grow, organisations, tournament operators and publishers have prioritised attracting a mainstream audience. Over the last couple of years, publishers have struck deals with traditional media partners to broadcast esports competitions, such as League of Legends and Rocket League being aired on the BBC iPlayer. Organisations have also signed famous
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The Olympic Council of Asia (OCA) has announced a partnership with the Asian Electronic Sports Federation (AESF) in relation to the management of the 2022 Asian Games’ esports programme in Hangzhou. The ‘Road to Asian Games’ campaign for OCA’s 19th Asian Games was signed virtually by both parties in Kuwait, the headquarters of the OCA, and
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Riot Games has announced that after a one-year hiatus, due to COVID-19, League of Legends’ Mid-Season Invitational (MSI) will be held in Reykjavík, Iceland in 2021 with a new format. In addition, Verizon has been named the official 5G sponsor of the publisher’s League of Legends and VALORANT global events. Previously, the telecommunications giant had sponsored individual
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CLG Red, the female esports division of North American organisation CLG, has announced a multi-year partnership with peripherals firm Logitech G As a result of the deal, Logitech G has been named the official peripherals partner for CLG Red’s CS:GO team alongside the organisation’s female players and content creators in VALORANT and Chess. Photo credit:
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Brazilian organisation Fluxo Esports has announced two partners for its 2021 LBFF (Liga Brasileira de Free Fire) season. The organisation has revealed that peripherals brand Razer and energy drink firm TNT have been added to Fluxo Esports’ commercial portfolio as sponsors.  Credit: Fluxo Esports and Razer Gold RELATED:  FURIA announces Red Bull as latest sponsor Founded by
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Toronto-based esports betting platform Rivalry has announced the completion of a $20m funding round to scale its operations and country licensing programme. According to the release, the funding round comprised institutional investors from Canada, the United States, the European Union, and an unnamed ‘major gaming operator’. Additionally, Rivalry has announced its intention to pursue an
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Deloitte Gaming, the esports division of business service provider Deloitte, has announced a partnership with Good Game Group (GG Group), the parent company of Vodafone Giants. As a result of the deal, Deloitte Gaming has become a strategic partner for the business development of Good Game Group, with both entities working together to improve the
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Each month, Esports Insider curates a list of the industry’s key personnel changes. Here we have compiled February’s most notable movers and shakers. To read more about a story, click the corresponding link in the title. February highlight Professional gamers are more than just athletes, and through esports are developing careers beyond playing. EVOS Esports
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Media holding company and esports tournament organiser WePlay Esports has entered into a partnership with the fighting-game website DashFight. The deal will see both parties collaboratively host the Ultimate Weekend Brawl (UWB), a new recurring Mortal Kombat 11 event that pits players against one another for a prize.  Credit: WePlay Esports RELATED: WePlay Esports unveils details
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Esports investment in February 2021 dropped significantly year-over-year (YoY) but still proves that the industry, despite recent hardships, inspires confidence in the future. According to Esports Insider’s calculations, around $28.8m (~£20.6m) of disclosed esports investment was committed in February 2021. Nearly half of that money — $11.5m (~£8.23m) — was raised by Nerd Street Gamers
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Sports and entertainment agency SPORTFIVE has announced a marketing partnership with Farming Simulator publisher GIANTS Software. According to the release, the partnership is expected to further accelerate the marketing for its esports series, the Farming Simulator League.  Photo credit: GIANTS Software RELATED: Farming Simulator League secures three sponsors for third season The sports agency will
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North American esports organisation XSET has welcomed Quality Control Media Holdings, the home of hip-hop record label Quality Control Music, Quality Films, and QC Sports as its new strategic partner.  The collaboration will see both entities work together on a range of initiatives, including content creation, music production, merchandise collaborations, talent recruitment and management, plus
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San Francisco-based Golden Guardians, the esports affiliate of NBA’s Golden State Warriors, has announced a partnership with Align Technology, Inc., the makers of Invisalign clear braces. As the ‘Official Smile Partner’ of Golden Guardians, Invisalign will be featured on the team’s jerseys and on activations across TV, digital media, and social channels. Image credit: Golden Guardians
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Call of Duty League (CDL) team Minnesota Røkkr and its parent company Version1 have announced extended partnerships with peripheral manufacturer SCUF Gaming and gaming chair brand X Rocker. Following WISE Ventures’ rebrand and esports team consolidation, X Rocker has expanded its partnership to include Version1’s teams, content and broadcasts. SCUF Gaming will return as the official
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