Movies/TV

Esports Entertainment Group has been named the official esports tournament platform of NFL franchise LA Chargers. The multi-year deal will see a number of co-branded esports tournaments through the Esports Gaming League platform. In addition, the Chargers have taken an equity stake in the Esports Entertainment group.  Image credit: EEG / LA Chargers (ESI Illustration)

Developer and publisher GIANTS Software has announced that the Farming Simulator League (FSL) will return to in-person events for the remainder of its third season. Since the start of FSL season three, the event has been held exclusively online. However, on August 14th players will return to GIANTS Software’s studio in Erlangen, Germany for FSL’s final

In the past two years, Immortals has cycled through 15 different League of Legends players on its main roster, leading the LCS in that statistic. With so much turnover in such little time, it can be hard to form an identity around a team’s players and create a brand that fans can get behind. Teams

Peripherals brand Logitech G has been announced as the latest partner of the eNASCAR Coca-Cola iRacing Series. As a result of the partnership, the brand’s Logitech G 923 product will be the sim racing series’ official wheel and pedal. Image credit: eNASCAR, Logitech G RELATED: eNASCAR renews ASUS partnership for 2021 season In addition, eNASCAR’s

Esports infrastructure company ReKTGlobal has announced a partnership with the Breakaway Music Festival to provide esports lounges to festival sites. According to the release, the lounges will feature a mixture of ‘solo play, interactive experiences, and performances’. Image credit: ReKTGlobal, Breakaway RELATED: ReKTGlobal unveils partnership with Pico Get Personal Breakaway attendees will also be able

Each month, Esports Insider collates the key esports business stories from Latin America — particularly Brazil — into a single article. Here are the region’s biggest stories from July. Top LATAM esports business developments, July 2021 Free Fire tournament CPN announces Burger King as latest sponsor Credit: CPN and Burger King Free Fire tournament CPN (Copa

Canadian whisky brand Crown Royal has teamed up with Columbia Records and NBA2K teams Hawks Talon and Detroit Pistons GT to launch a music and gaming series called The Crown Crossover. The show features Columbia Records artists Quinn XCII, Joey Bada$$, CHASE B and more, playing NBA 2K against gaming influencers. Select members of Hawks Talon and Detroit Pistons GT will

Applying lessons from traditional Icelandic sport, Iceland’s unique, successful, and financially viable grassroots esports infrastructure has spawned ambitious aspirations. One of which is to become a top five esports nation by 2025. Image credit: Icelandic Esports Association Iceland, a remote volcanic rock with a population of just 350,000, might have appeared an unlikely choice for

Esports entertainment company Allied Esports has announced a collaboration with NASCAR to introduce gaming activations that will take place at a number of Cup Series races. The collaboration will see the Allied Esports Truck, an 18-wheel mobile gaming facility, make seven stops to host a number of activities for fans attending the races. Credit: Allied Esports

Activision Blizzard has announced a major leadership change as the company’s President J. Allen Brack steps down from his role. Brack will be replaced by Jen Oneal and Mike Ybarra, who will act as Co-leaders for Blizzard going forward. Image credit: Blizzard Entertainment RELATED: Activision Blizzard expands media rights deal with SPORT1 The announcement comes

Collegiate esports tournament organiser CSL Esports has announced a partnership with U.S sports conferences America East Conference (AEC) and West Coast Conference (WCC), as well as Canadian collegiate sports brand U SPORTS. As a result, CSL Esports will help establish competitive esports infrastructures for each of the properties. This includes all three entities participating in

North American esports organisation Tribe Gaming has renewed its partnership with bag and accessories brand Incase. As a result of the renewal, Incase will continue to provide the mobile esports-focused organisation with its carrying solutions.  Image credit: Incase, Tribe Gaming RELATED: Tribe Gaming secures investment from San Antonio Spurs parent company According to the release,

GIRLGAMER Esports Festival has announced a partnership with female-led cosmetics company Charlotte Tilbury Beauty. As part of the deal, both entities will deliver a series of digital activations and collaborations on future global campaigns and GIRLGAMER events. The partnership will kick off with an exclusive masterclass called ‘Level Up Your Glam’. Image credit: GIRLGAMER Esports

European esports organisation QLASH has announced the launch of its equity crowdfunding campaign on the Seedrs platform.   Through the crowdfunding round, QLASH seeks to accelerate the development of its QLASH Community event participation platform.  Image Credit: QLASH RELATED: European giant AC Milan strikes partnership with QLASH Luca Pagano, CEO and Co-Founder of QLASH, spoke on

North American esports agency Damage has been named as the agency of record for the Rainbow Six Esports North American League. As a result, the agency and video game publisher Ubisoft will collaborate on a range of social activations in a bid to position the North American Pro League as ‘one of the premier esports leagues in the world’.

Esports data and statistics provider PandaScore has formed a partnership with esports bookmaker LOOT.BET to become its esports data and odds feed provider. The partnership will see PandaScore share its full esports feed with LOOT.BET, including in-game statistical data for major esports titles, according to a release. Image credit: PandaScore RELATED: Data startup PandaScore raises

North American esports organisation Faze Clan has announced a content partnership with McDonald’s USA that focuses on diversity and inclusion. Per a release, the team-up is designed to ‘highlight the evolution of diversity within the gaming industry and the work FaZe Clan and McDonald’s are doing to make a lasting impact’. Image credit: FaZe Clan

The League of Legends Championship Series (LCS) has named FTX its official cryptocurrency exchange partner, representing Riot’s biggest esports league sponsorship agreement to date. As part of the seven-year partnership, FTX will present the new Most Improved Player Award and FTX branding has been added to in-game gold across all LCS matches. Financial terms were not

As with any developing industry, as the market matures more investors enter the space after seeing the trial and errors of first movers in the space. As a result, investments, mergers & acquisition headlines in the industry have become common place as esports continues to find its footing and continues to disrupt traditional markets. As

Portuguese esports organisation EGN Esports has named North American cookie brand Chips Ahoy! as its latest sponsor. The deal marks the brand’s entrance into the gaming and esports industry in Portugal. Credit: EGN Esports RELATED:  Chips Ahoy! sponsors newly-launched G2 Arctic While the entrance of Chips Ahoy! into the Portuguese market may be a first, it isn’t the

Southeast Asian esports firm Ampverse has announced the acquisition of a controlling stake in Vietnamese esports organisation SBTC Esports. Financial terms of the acquisition were not disclosed. According to the press release, the acquisition will allow the organisation to ‘scale its community and amplify its merchandise line’.  Image Credit: SBTC Esports/ Ampverse RELATED: Southeast Asian

Korean-American hip hop artist and record label CEO Jay Park, producer duo GroovyRoom, and esports organisation Gen.G have announced a new song titled “ALL IN”, celebrating the Gen.G League of Legends team. Image credit: Gen.G/Jay Park RELATED: Gen.G expands PUMA partnership Jay Park is a rapper, singer, songwriter, producer, and entrepreneur who spends hours during

Esports brand ESE Entertainment has announced more details about its upcoming talent show, SkillzVault by Bitcoin Vault, which is being developed in partnership with cryptocurrency company Bitcoin Vault. Image Credit: ESE Entertainment RELATED: ESE Entertainment to acquire Digital Motorsports The talent show is a global project highlighting promising amateur esports athletes who are seeking a

Created in collaboration with Omnicoach. The value of data in sports is undisputed. Baseball players have batting averages. Footballers have average first- and second-half goals. Data is what makes an athlete valuable to teams, their jerseys valuable to fans, and the debate of countless fantasy sports team lineups. Unlike traditional sporting events, however, esports offers

Tournament hosting and video sharing platform Ultimo.gg, has announced a partnership with EFL Championship football club Birmingham City FC. As a result of the deal, Ultimo.gg will collaborate with Birmingham City over the course of two years to set up a new esports team for the club as well as host tournaments and boot camps.

ESL Gaming has partnered up with Gameloft for Brands, a creator of gaming experiences, in an effort to ‘level up’ mobile esports-native sponsoring solutions. According to a release, the partnership will see the fall 2021 season of ESL’s Mobile Open tournament introduce new advertising solutions for sponsors. Image credit: ESL, Gameloft for Brands RELATED: Gameloft

German esports organisation Berlin International Gaming (BIG) has expanded its existing partnership with HP‘s gaming brand OMEN. As a result of the expansion, OMEN has been named as the main supporter of the organisation’s VALORANT team. Image credit: OMEN, BIG RELATED: CORSAIR and BIG announce two-year partnership extension Alongside supporting BIG’s VALORANT roster, the entities’ joint commitment to

Belong Gaming Arenas, a subsidiary of global esports and technology company Vindex, has revealed details about its first gaming centre in the U.S., including a partnership with Overwatch League franchise Houston Outlaws. The first ‘experimental‘ gaming centre will open at the Pearland Town Center in Pearland, Texas, which is a suburb of Houston, on August

Dubai-based esports organisation Galaxy Racer has announced a global partnership with entertainment company Waverider. The two brands have joined forces to launch a series of new products. According to a release, this includes developing merchandise and curating stories for Galaxy Racer’s content creators. Image credit: Waverider / Galaxy Racer RELATED: Galaxy Racer launches Fortnite tournament

The Asian Electronic Sports Federation (AESF) has signed a Memorandum of Understanding (MoU) with the Games Ratings and Administration Committee of South Korea (GRAC). According to the release, the deal will both parties work together to bolster esports preparations at the AESF Game Title Selection Pool Program. Image credit: AESF/GRAC (ESI Illustration) RELATED: OCA and