Manchester City Esports teams up with GTRACING


English football club Manchester City has named gaming chair manufacturer GTRACING as the official gaming chair partner for its esports division. 

The partnership will see GTRACING collaborate with Manchester City’s esports players on various content and fan engagement activations. Additionally, the GTRACING brand will be featured across the esports division’s digital assets. 

Image credit: Manchester City Esports

RELATED: LG UltraGear enters partnership with London Royal Ravens

According to the release, the parties also plan to release a line of co-branded gaming chairs. 

Gavin Johnson, City Football Group’s Media Director, spoke on the announcement: “We’re delighted to welcome GTRACING as a partner of Manchester City Esports today. 

“As a club, we are dedicated to providing authentic esports experiences for our fans and I am pleased that GTRACING will be joining us on this journey as we continue to find new ways to engage with our fans within this space.” 

Founded in 2011, GTRACING specialises in producing ergonomically designed gaming chairs. In line with the company’s design concept ‘BE COOL BE FREE’, its chairs are equipped with Bluetooth speakers to ‘meet the needs of users for immersive gaming’.

ESI Digital Winter 2021

RELATED: British Esports Association and Bett join forces for Bett UK 2022

Aaron Wu, Founder of GTRACING, commented: “The integration of traditional sports and esports is the inevitable development of the times, and it is also the core growth project of GTRACING. We are very glad to be able to provide fans with a unique competitive experience through this innovative collaboration with Manchester City. 

“Gaming chairs are very important to the esports experience and GTRACING will be committed to focusing on optimising product innovation to fully meet user needs.” 

Esports Insider says: A good gaming chair is a necessity for any esports player, that’s why partnering with chair manufacturers has become a norm for esports organisations. For GTRACING, partnering and launching a co-branded product with Manchester City is a great way to bolster its position in UK’s market. 

Sign up to our ESI Dispatch Newsletter

Products You May Like

Articles You May Like

Some Advice for Whoever Gets the GI Joe License After IDW
SDCC ‘21: Activation highllights featuring LA BREA & PEACEMAKER
Someone Has Already Made a Battlefield 2042 Battle Royale Mode Using Battlefield Portal
Daredevil #36 Preview: Daredevil Goes Free
PlayStation Store’s ‘End of Year’ Sale Includes Assassin’s Creed Valhalla, Days Gone, and More

Leave a Reply

Your email address will not be published. Required fields are marked *