Esports Media Inc, the multimedia company behind news outlet Esports.gg, has announced a partnership with Frankly Media, a subsidiary of Engine Media.
As part of the deal, Frankly will help monetise Esports Media’s digital properties, including its news outlet, through direct and programmatic advertising.
Frankly is also expected to provide Esports Media with expert guidance and day-to-day management. This includes delivering audience insights and close data gaps in an attempt to unlock new revenue channels, and deliver value to advertisers.
Benj Smith, Head of Frankly Media, commented: “This exciting partnership will allow us to leverage our expertise and technology to help Esports Media unlock new revenue channels and grow their share of ad spend. Esports.gg is an exciting new platform and we are proud to partner with them as they continue to grow as a company.”
According to the release, Frankly will also analyse and optimise the Esports.gg’s supply and identify revenue growth opportunities. Additionally, Esports Media will benefit from Engine Media’s advertising stack.
Christian Bishop, Esports Media’s founder, said: “We are thrilled to announce this partnership with Frankly and be able to work with its experienced management team. There are a lot of great publications in esports working hard to build a sustainable business.
“This partnership, along with previously announced partnerships with Midnite and Razer, will play a critical role in our ability to scale up our content creation across the board and create new innovative content for our community.”
Esports.gg’s leadership team consists of Vindex’s Sundance Digiovanni and Adam Apicella, AJ Vaynerchuk of Vayner Media, ESL’s Kevin Rosenblatt, Snapchat’s John Imah, plus Rishi Chadha and Justin Dellario, from Twitter and Twitch, respectively.
Esports Insider says: Esports Media’s news outlet Esports.gg will definitely benefit from Frankly’s experienced management team. This partnership adds to the trend of Esports-focused media channels building a more solid and sustainable base.