LetsPlay.Live secures MKTG Sports & Entertainment partnership


MKTG Sports & Entertainment secured a partnership with Australian esports brand LetsPlay.Live.

Image credit: LetsPlay.Live / MKTG

RELATED: LetsPlay.Live partners with Riot Games to broadcast OCE VALORANT competitive season

According to the release, this partnership is a first of its kind for the Australia and Oceania region and will aim to further secure LPL’s position as an influential brand in the region. As of this writing, it is unclear what the two parties focus on, however, the press release notes that both parties look forward to ‘strategic opportunities’.

Duane Mutu, Managing Director of LetsPlay.Live, commented: “LPL sees the tremendous value in partnering with a global leader in marketing and partnerships. Gaming and esports are dominating the media market both locally in ANZ and worldwide, and we are honoured that MKTG, and their parent company Dentsu Sports International, see the immense value in this industry and in LetsPlay.Live’s content.

“We are incredibly excited to bring esports and gaming marketing opportunities to Australian brands and to help support our regional ecosystem with their backing.”

RELATED: LetsPlay.Live partners with KRAFTON for LPL PUBG

MKTG Sports and Entertainment is an agency specialising in consulting services, campaigns, and strategic planning. MKTG is a major commercial partner of the Australian Football League, Cricket Australia, and other sports brands in the country.

Esports Insider says: Despite Australia’s rocky road in esports, the region is also a place of great potential. With LetsPlay.Live being one of the region’s top esports brands and MKTG being a global powerhouse in traditional sports, we will surely see interesting things taking place in Australia and Oceania in the near future.

Follow ESI on Instagram

Products You May Like

Articles You May Like

The Xbox discounts continue with the Deals With Gold and Spotlight Sale for 20th-26th July 2021
Harbinger #1 Launches in Valiant Entertainment October 2021 Solicits
Britney Spears Thinks The Green Lantern Star Sapphire Corps Are Hot
Aloof Aims To Be The ‘Cutest Puzzle-Fighter Ever’
Dinobots and Dragons vs. Superion in MLP Transformers II #4 [Preview]

Leave a Reply

Your email address will not be published. Required fields are marked *