Racing organisation Veloce Esports has announced a marketing-focused partnership with racing simulator manufacturer Motion Simulation.
The partnership will see Veloce Esports co-launch Motion Simulation’s new LC Series simulator, which is designed for compact areas of play. Veloce will also promote upcoming products using its ‘immense viewership’ and ‘assist in sales.’
According to a release, both businesses saw the collaboration as a natural fit considering their common London headquarters and positions in the esports market.
Rupert Svendsen-Cook, CEO, Veloce Esports commented: “Motion Simulation are industry leaders, and true innovators; they make outstanding simulator products that we believe set the benchmark in this sector. Their products have to be seen to be believed and the experience is so immersive, you’d think you were right there in the driver’s seat.
“Veloce is always pushing forward, always looking for the next way to up our game and a collaboration like this seems like the perfect way to do that. We’ll be utilising our ever-expanding eco-system to bring these products to fans who might not have seen them before!”
Veloce says it has used Motion Simulation’s TL3 system for over three years as an ‘advanced training tool’ for real-world racing drivers including W Series Champion and Veloce Extreme E Driver Jamie Chadwick, two-time Formula E champion Jean-Eric Vergne and others.
The partnership begins at a key time in Motion Simulation’s marketing cycle, beginning with the launch of its 2022 TL3 simulator. The new unit boasts the industry’s first 200-degree wrap-around screen and first variable driving position cockpit.
Jonathan Bell, Founder and CEO of Motion Simulation added: “We’re really excited to be working with a leader in competitive esports and entertaining online content. Having worked with Veloce over the last few years, we have remained very impressed with Veloce’s growth aspirations and can see many synergies for us to build on together including Esports and the evolution of our products worldwide for the simulation and Simulation Room sectors. We can’t wait to see what we can achieve together.
“Veloce’s numbers speak for themselves so we thought who better to help bring our amazing simulators to fresh new audiences.”
Esports Insider says: This partnership is a natural fit and probably comes as no surprise to anyone who follows Veloce. However, the launch of the 2022 TL3 simulator is a great excuse to reach racing fans during the global pandemic. The new simulator is designed to be portable and compact, catering to esports and home-use markets when fans and competitors are unable to travel to live events.