Brain HP launches into esports with multiple partnerships

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Health supplement Brain HP by Nature’s Bounty has announced partnerships with esports organisation Counter Logic Gaming and competitive gaming franchises New York Excelsior, Atlanta FaZe, and the Florida Mutineers.

The newly launched product will collaborate with the entities to develop original content and giveaways to promote the supplement.

Credit: Nature’s Bounty

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Alongside the partnership announcements, vitamin and supplement from Nature’s Bounty unveiled three products. This was headlined by Brain HP, which is a cognitive health dietary jelly bean supplement designed for gamers and esports professionals for ages 18 years and older.

Brain HP has also teamed up with a range of influencers such as  Kyle ‘Bugha’ Giersdorf, Kristen ‘KittyPlays’ Valnicek and Joedat ‘VoyBoy’ Esfahani.

Giersdorf commented on the product’s launch via a release: “I’m all about products that help me game better, but I also want to feel good about what ingredients I’m putting in my body. That’s why I’m stoked to help launch Brain HP – it improves reaction time without the caffeine.

“I hope this partnership with Nature’s Bounty and Brain HP helps gamers and streamers realise the importance of their health, and the impact it has on their career.”

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According to the release, the supplement is expected to support brain health, focus, reaction time, visual perception and attention. The product also has a vegan alternative, as well as a tablet that ‘calms the mind and recharges the brain’.

Gabe Mattingly, General Manager of e-Commerce & Digital at The Bountiful Company added: “With 2.86 billion gamers globally who are constantly seeking ways to improve their performance, it was a no-brainer to introduce Brain HP to help support their passion and take their gaming skills to the next level.

“Through extensive research, we found gamers were excited about the new jelly bean format and loved that they taste great, are easy to eat and caffeine-free, to calm the brain to focus.”

Esports Insider says: It’s a smart decision for an esports-branded product to launch alongside partnerships with a range of organisations, highly coveted esports athletes and streamers. It will be interesting to see how popular the supplement becomes in comparison to some competitors already on the market.

ESI Podcasts | Digest, Focus, Insight

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