The Polish branch of automobile manufacturer Mercedes-Benz has inked a partnership with Polish esports org Illuminar Gaming, and is now the title sponsor of esports and gaming venue ESPOT Gaming Concept in Warsaw, Poland.
Jarosław Śmietana, CEO & Founder ESPOT Gaming Concept, told Esports Insider that “Mercedes-Benz will have permanent branding in the [ESPOT] venue, and a series of gaming/esports events around League of Legends and digital motorsport content will be produced either live or online, depending on lockdown restrictions.”
The Mercedes-Benz logotype will be featured on Illuminar Gaming’s League of Legends teams’ jerseys, including the Ultraliga and academy teams as well as the org’s LoL streamers.
Śmietana said to expect a documentary series, entertainment and educational shows, and a special Illuminar custom-made car project to be be announced later this year — revolving around the main Illuminar Gaming League of Legends team. ‘ESPOT powered by Mercedes-Benz’ — the venue’s new name — will serve as the primary production location, where Illuminar Gaming will be frequent guests.
Founded in late 2015, Illuminar Gaming is one of Poland’s oldest esports organisations, currently competing in CS:GO, League of Legends, Rocket League and Hearthstone.
“ESPOT Gaming Concept is the first esports venue in Warsaw, which started its operations in October 2020,” Śmietana said. ESPOT operated as an online B2B studio due to COVID restrictions, after its opening was delayed.
From the press release, Fryderyk ‘Veggie’ Kozioł, Head of Esports at Illuminar Gaming commented: “The cooperation between Mercedes-Benz Poland and the Illuminar Gaming esports organisation is a signal to the entire market that the Poland industry is mature and ready for premium brands.
“Through this cooperation, Mercedes-Benz implements its global policy of communication to young generations, being present at the centre of their entertainment world. The brand has been supporting sport in Poland for years — now it’s time for esports.”
Esports Insider says: With Mercedes-Benz’s dedication to League of Legends apparent as the exclusive automotive partner of all global LoL Esports events and as an exclusive partner of the LoL World Championship’s trophy ceremony, partnering with the hybrid B2B/B2C esports arena/production studio and esports team will likely result in well-produced content promoting the brand to the country’s esports fans.