Enthusiast Gaming, the parent company of esports organisation Luminosity Gaming, has announced a partnership with gaming and esports production company ESPAT TV.
The deal is said to ‘leverage Enthusiast Gaming’s reach’ into new demographics, enabling it to attain wider audiences.
The organisation is one of several clients that ESPAT has joined forces with in recent months. In December 2020, the esports production company entered into a deal with Spanish esports organisation Team Queso, alongside announcing that Misfits Gaming Group (MGG) would be joining its ‘Creative Collective’.
Adrian Montgomery, CEO of Enthusiast Gaming, spoke on the deal in a release: “ESPAT TV is a strong producer of gaming and entertainment content across multiple distribution channels, and we are thrilled to enter into such a like-minded partnership that brings new storytelling possibilities to our platform of fan communities.
“With the unique advantage provided by this Creative Collective, we aim to further the production of premium gaming content across social-video and entertainment platforms.”
Alongside partnering with TikTok in March, Enthusiast Gaming is also set to be acquiring strategy guide and news platform Icy Veins for approximately £6m.
Dante Simpson, CEO of ESPAT TV, also commented on the partnership: “Partnering with Enthusiast Gaming is an amazing opportunity, and we are excited to produce cutting edge content. We share the same creative vision and always put the gaming community first. This partnership is about growth, aligning with the largest gaming community in North America.
“ESPAT TV team continues to exceed my expectations with their ability to develop stories and relationships. Our goal is to make the ESPAT TV name synonymous with first-class storytelling, entertainment and narratives.”
Esports Insider says: Enthusiast Gaming already has an impressive reach in the North American market and this partnership with ESPAT TV has the potential to extend that reach further into other regions and demographics. Only time will tell if this partnership succeeds in its mission.