Top LATAM and Brazilian esports business developments in March 2021

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Esports Insider has collated some of March’s key esports stories from Latin America — particularly Brazil — into a single article. To read more about a story, click the corresponding link in the title. 


E-Flix terminates Cruzeiro licensing contract for Cruzeiro eSports

Credit: Cruzeiro eSports

Brazilian esports organisation E-Flix eSports announced that its licensing contract with Cruzeiro Esporte Clube, one of the main football clubs in Brazil, has been terminated.

A Cruzeiro spokesperson said: “Before the decision, E-Flix did not express any type of dissatisfaction, and regrets that the company – which gained national prominence with the gamer community and participation in championships after allying itself with the gigantic brand Cruzeiro – took such an attitude at the most successful moment of the project, abandoning a partnership always guided by objective good faith.”

Cruzeiro eSports was competing in the Brazilian League Of Legends Championship (CBLOL) and Free Fire League (LBFF). E-Flix will remain in the competitions without Cruzeiro’s branding.


Banco do Brasil partners with Visa to launch BB Game Series

Credit: Banco do Brasil

Brazilian financial services company Banco do Brasil (BB) has announced the BB Game Series, a collegiate esports tournament open to all students in the country. The series, which is in partnership with credit card brand Visa, will feature HearthStoneLeague Of LegendsCS:GO and Clash Royale tournaments, with a total prize pool of $100,000 BRL (~£12,330.27).

According to the release, the competition will have several stages throughout the year. The first stage of the competition will be exclusive to students regularly enrolled in undergraduate or graduate courses of public or private higher-education institutions in Brazil.


MEDIAPRO strengthens LATAM operations with new appointments

Photo credit: MEDIAPRO

Spanish multimedia communications group MEDIAPRO has announced several new hires to LVP’s and UBEAT’s LATAM divisions. This includes the appointment of former VICE Media LATAM Commercial Director Jezer Alarcón as well as Andrés Varela, who was previously Riot Games’s Esports Manager in Latin America.

According to the release, the appointments are seen as ‘a fresh move to redouble investment in Latin America’, with the company first investing in the continent three years ago by opening offices in Mexico, Colombia and Argentina.


Immortals Gaming Club and Zoomph sign strategic partnership

Photo credit: IGC / Zoomph

Social media analytics firm Zoomph has announced a strategic partnership with esports organisation Immortals Gaming Club. IGC will be able to analyse engagement for the organisation’s social media posts across every team, including Brazilian organisation MIBR.

In 2019, Immortals acquired Brazilian matchmaking platform Gamers Club, rebranding to Immortals Gaming Club. The partnership looks to offer more transparency to IGC’s existing and future partners.


Fluxo Esports announces partnership with digital bank Next

Credit: Fluxo Esports

Brazilian organisation Fluxo Esports has announced a partnership with digital bank Next. Fans of the organisation with a Next account will gain discounts on team jerseys. Financial details and duration of the contract have not been disclosed.

Fluxo’s Co-founder, Bruno ‘Nobru’ Góes, will become an ambassador of the digital bank. 


Gaming Culture partners with AOC for Girl Pwr VALORANT

Credit: Gaming Culture

Gaming Culture has partnered with gaming monitor brand AOC to launch the second edition of Girl Pwr VALORANT, an all-female esports tournament. The tournament has been announced as one of the events featured for VALORANT Game Changers, Riot Games’s support project to promote and develop the title’s female esports ecosystem. AOC will sponsor the event as part of the agreement. 

The first edition was held last year and featured the likes of Fire Angels (now renamed INTZ Angels) and Vikings Female. This year, the prize pool has been doubled to R$20,000 (~£2,510). VALORANT caster Letícia ‘Let’ Motta is an ambassador for the event.


PUBG Mobile announces Brazilian female tournament Valkirias

Credit: PUBG Mobile

The Brazilian esports division of PUBG Mobile has launched Valkirias, a female-exclusive tournament in partnership with Projeto Valkirias. Projeto Valkirias is an initiative created by Pamela Mosquer to help women achieve competitive experience and expertise through tryouts, workshops and tournaments. 

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