Parimatch extends Virtus.pro partnership

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Sports betting company Parimatch has extended its partnership with Russian esports organisation Virtus.pro.

The renewed deal will see the company support the organisation’s Dota 2 and CS:GO rosters, with Parimatch’s logo remaining on the player’s jerseys.

Parimatch x Virtus Pro 2021 Extension
Credit: Parimatch

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The extension marks three years since the two parties first inked a partnership back in August 2018. Parimatch will continue to use Virtus.pro’s rosters as a driving force behind the partnership. As such, the deal is expected to include several joint collaborations throughout the year. 

Sergey Glamazda, CEO of Virtus.pro, commented on the extension in a release: “This year marks three years of our cooperation with Parimatch, and we are glad that all this time we have been walking hand in hand with such a reliable partner.

“We have already implemented many joint projects, and there will be even more in the future. We appreciate Parimatch supports the club’s development and is confident that together we can achieve our goals. “

RELATED: Virtus.pro officially launches fan engagement app Bearloga

Virtus.pro’s renewal with Parimatch isn’t the first partnership that the organisation has made this year. In March, Virtus.pro also renewed its existing deal with gaming peripherals company HyperX.

Regarding the partnership, Stepan Shulga, Head of Esports at Parimatch, added: “Virtus.pro is a unique team for us. We have been together from the very beginning when the esports concept was a wonder for the betting industry. Since that time, the teams have entirely renewed: imagine, we signed contracts when there were other rosters.

“It is both valuable and exciting that, having survived a complete reincarnation, VP is again on the first lines of the world rankings in Dota 2 and CS: GO. So go, go, VP!”

Esports Insider says: The past three years of this particular partnership have certainly been fruitful for both Parimatch and Virtus.pro. The bookmaker receives exposure in what is a highly competitive area and continues to grow into a household name in esports betting.

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