US: Nintendo is #1 for TV advertising impressions once again


VentureBeat and have released the latest data on video gaming television advertising impressions. This data applies to the time period of February 16th through March 15th. Recently, Nintendo has had a surge of ad impressions, and that trend has continued once again as Nintendo is at #1 for the second time in a row.

According to VentureBeat, “Nintendo aired 25 spots over 3,400 times, generating 509,300,000 million TV ad impressions — a 65.7% increase from the previous 30-day period”. VentureBeat continued, saying that “the most-seen commercial, with 103,700,000 million impressions, was ‘Cat Prints: Super Mario 3D World + Bowser’s Fury’, promoting the Switch. According to an iSpot Ace Metrix survey, this spot performed above average across all industries for aspects including watchability, likeability, relevance, and attention. Top emotional responses from surveyed viewers included ‘nostalgic’, ‘wholesome,’ and ‘exciting’”. As for the channels that generated the most impressions for Nintendo, they included “Cartoon Network, Nick, and Disney Channel, while top programs included SpongeBob SquarePants, The Amazing World of Gumball, and Teen Titans Go”. A pie chart of the data is down below.


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