ESL and Bayes Esports expand partnership

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Esports organiser and production company ESL Gaming has announced that it will extend and expand its ongoing partnership with esports data company Bayes Esports.

The relationship will now include more titles and be ‘refined with more granular data technology to enable a wider range of applications’.

Image credit: ESL Gaming

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ESL Gaming began using Bayes Esports’ CARP parser in 2020. The tool enables large data sets to be automatically extracted and structured. Since the parser can extract more data points and in higher quality, it allows media to display full 2D replays live and during the game.

Until now, Bayes notes, this was only possible after the match and not in real-time. ESL and Bayes hope that the partnership’s possibilities will also prove useful to betting companies and commercial data users.

Bernhard Mogk, SVP Global Business Development at ESL Gaming commented on the relationship in a release: “We are only looking for partners who want to set uniform standards with us and to drive esports forward with high-quality technologies. To increase esports’ media presence, the media and other data users must get all the information they need as quickly and reliably as possible.

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Martin Dachselt, CEO of Bayes Esports added: “We are able to offer an unprecedented depth of data on professional tournaments and games. Based on this, new services and products can be developed that will lead to an ever-better spectator and fan experience in esports.”

The esports data company is riding high on a successful year despite global pandemic hardships. Bayes announced a $6m (~£4.46m) investment round in September, released a tournament-focused white paper in December and made a number of key hires, including a former Google exec.  

In addition, the company has also developed BEDEX, an esports data marketplace for in-game data.

Esports Insider says: Any step toward transparency in esports is a good one. We often hear how ‘huge’ the industry is becoming, but there are very real consequences for investing without data. Partnerships like this one offer brands, organisers, betting sites, and more the opportunity to make strategic decisions.

ESI Digital Spring | 30-31st March

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