Key esports sponsorships and partnerships, February 2021

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Each month Esports Insider sifts through the period’s sponsorships and partnerships, collating the most significant into a single article. Simply click the corresponding link to read more about a story!


Spotlighted story:

Star search: A look inside the Team Singularity Esports Academy

Team Singularity Esports Academy
Credit: Team Singularity

The new Team Singularity talent academy is live on Pluck GG. Currently offering Fortnite, Pluck and Singularity will soon expand the initiative to include several other titles.

Singularity (Denmark) and Pluck (Sweden) share a Viking tradition, according to Pluck CEO Erik Lydecker — an ability to build strong connections around the globe and blaze a trail for others to follow.

Esports Insider’s H.B. Duran sat down with Lydecker of Pluck GG, as well as Atle S. Stehouwer, CEO of Team Singularity, for a look inside the academy.


Key sponsorships and partnerships, February 2021

Exclusive interview: Bayes Esports becomes exclusive data partner of Beyond The Summit

BTS Vitality
Pictured: Team Vitality celebrate winning cs_summit 4 in the Beyond The Summit studio. Image credit: Beyond The Summit

Earlier this month ESI reported that Bayes Esports is now the exclusive data partner of tournament operator Beyond The Summit. The deal pertains to in-game data for all Beyond The Summit events in 2021. 

There’s a lot to unpack here. Click the link above to read ESI’s exclusive interview with Bayes CEO Martin Dachselt and Beyond The Summit Commentator and Managing Partner, David ‘LD’ Gorman


Riot Games announces several partnerships for VALORANT Champions Tour

Credit: Riot Games

Riot Games announced several VALORANT Champions Tour partnerships in four countries.

In Europe, CIS countries, and Turkey, Riot agreed deals with production company Freaks 4U Gaming and entertainment agency SPORTFIVE.

In Italy, Freaks 4U Gaming and ProGaming Italia have partnered to develop ‘Agent’s Range‘ — a new VALORANT platform for fans and players. 


XSET teams up with QC Media Holdings, agrees deal with HyperX

Credit: XSET

North American esports org XSET agreed two separate partnerships in February — one with Quality Control Media Holdings, one with gaming peripherals brand HyperX (a company recently acquired by HP). 


ESL Gaming renews paysafecard deal, UK-based ESL Premiership partners with Beyond NRG

Credit: ESL Gaming

ESL Gaming, a company now comprising ESL and DreamHack, announced in February it had renewed its long-term paysafecard partnership. The UK-based ESL Premiership also announced a deal with energy drink and nootropics brand Beyond NRG


CSPPA agrees big GRID, EPIC Risk Management partnerships

CSPPA-Xyp9x-chairman
Pictured: Andreas ‘Xyp9x’ Højsleth. Credit: CSPPA

The Counter-Strike Professional Players’ Association (CSPPA) agreed two interesting new partnerships in February.

The first, with esports data company GRID, will see the pair work together on the CSPPA’s CS:GO global rankings system for individual players.

The second, with EPIC Risk Management, is an initiative targeting problematic gambling in esports, with the companies becoming global ‘Gambling Awareness Partners’. 


Team Liquid strikes Naruto, IMC, Bud Light deals

Credit: Team Liquid

Team Liquid, as ever, was busy on the partnerships front in February. The org struck three new partnerships: one with anime brand Naruto; one with trading firm and market maker IMC; and one with Bud Light. Click the links in the title to learn more.


Epic.LAN partners with Intel, Logitech G, Overclockers UK

Credit: epic.LAN

UK-based event operator Epic.LAN was also busy last month, agreeing deals with Intel, Logitech G, and Overclockers UK. Click one of the links above to learn more about a specific deal.


OPPO sponsors MPL and Wild Rift tournament in the Philippines

Mobile-device company OPPO agreed to sponsor both the Mobile Legends: Bang Bang Professional League (MPL) and the League of Legends: Wild Rift SEA Icon Series in the Philippines. 

Keep a very close eye on mobile esports… 


Irony Inc. sets up India-based data partnership with Esports Charts

Credit: Irony Inc.

Esports analytics platform Esports Charts has set up a data partnership in India with Irony Inc. Irony will represent Esports Charts and Streams Charts in India.


Alliance agrees commercial partnership with Cavea

Credit: Alliance

Swedish esports org Alliance has agreed a deal with analytics firm Cavea. Alliance will use Cavea’s media valuation and social-media monitoring tool to help offer transparency to current and prospective partners. 


ESI Digital Spring | 30-31st March

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