US TV Ads: Nintendo leads in April with an estimated spend of $6.5 million

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Out of the three current console makers it was Nintendo which spent out the most amount of money on television adverts during the month of April 2020. The company splashed out $6.5 million on TV adverts in the United States during the month of lockdown. However, all firms spent less in April than they had in previous months for advertising. PlayStation came in second, spending an estimated $5.5 million, and Xbox spent an estimated spend of $1 million.

Nintendo leads with an estimated spend of $6.5 million, down from March’s $14.6 million. The brand ran 14 spots over 3,500 times, generating 518.3 million TV ad impressions. The commercial with the biggest placement budget (estimated at $834,641) was “My Way to Play: Gaming Together.” Nick, Cartoon Network, and Nick Toons were three of the networks with the biggest spend, while top programming included SpongeBob SquarePants, The Loud House, and the 2020 NFL Draft.

Venture Beat

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